The Networking Survival Guide by Diane Darling

A practical guide to creating, sustaining, and benefiting from a network, this non-fiction book by Diane Darling is one of the quickest introductions to networking backed by anecdotes and social principles. What surprised me the most about reading The Networking Survival Guide is how succinct the content is. There’s no fluff, no beating around theContinue reading “The Networking Survival Guide by Diane Darling”

Wild by Cheryl Strayed

Cheryl Strayed’s autobiographical book is a staunch reminder of the inner strength that we all carry. At the age of 26, reeling from various turbulent emotions and personal losses, the author set out to hike the Pacific Crest Trail without any prior training or experience in undertaking such physical challenges. Being a homebody, you canContinue reading “Wild by Cheryl Strayed”

Building a StoryBrand by Donald Miller

Written by the CEO of a marketing firm, Building a StoryBrand walks you through the 7-step approach that Donald Miller has been using to help his clients create an appealing brand. This was one of the first few Marcom books I picked up from Storytel’s audiobook catalogue. I found the writing, and consequently the narration,Continue reading “Building a StoryBrand by Donald Miller”

Exactly What to Say by Phil M. Jones

Phil M. Jones’ Exactly What to Say is a nonfiction book about communication, persuasion and sales. It draws upon proven principles of human behaviour and psyche to list down phrases that, when used in relevant contexts, supposedly get you the results you want – be it in a professional scenario or simply a social setting.Continue reading “Exactly What to Say by Phil M. Jones”