In Crush It, Gary Vaynerchuck evangelises the opportunities that the digital age brings, allowing people to turn their passion into a source of income.
This nonfiction book closely assesses various social media platforms and captures the myriad ways in which the career landscape has changed with the turn of the century.
Anyone who has ever wanted to learn more about business thinking and digital presence has most definitely heard of Gary Vaynerchuck. At least that’s the case for me.
Crush It and Crushing It are two books that I’ve procrastinated about reading for years. And when I finally picked up the former, it wasn’t with the conscious thought of what I’d find there.
A lot of what the author speaks about is common knowledge now. But considering that the book was first published in 2009, I really really wish I had picked it up earlier.
Imagine having put into practice all these lessons about brand-building and content creation a decade ago. It puts life into perspective and stresses the importance of timing.
Nevertheless, I’m glad to have read the book, at least now.
The enthusiasm with which Vaynerchuck talks about transforming your passion into your job is infectious. This go-getter attitude that comes across from his writing is the most motivating factor about the book.
You also get to read some personal anecdotes that show you what the author’s journey has looked like. I enjoyed reading those sections immensely!
On the whole, I’d recommend Crush It to you if you are looking to adopt the right mindset to thrive in this digital age and set the foundation to live the life you’ve always dreamed of.